Brand Discovery & Research: Conduct workshops, interviews, and market analysis to uncover a brand's core values, mission, vision, and audience perceptions.
Brand Identity, Voice & Messaging: Develop visual identity elements such as logo, typography, color palette, and graphic style that reflect the brand's personality. Establish a consistent tone of voice and key messaging guidelines for communication across all channels.
Naming & Tagline Development: Create brand names, product/service names, and taglines that are memorable, meaningful, and aligned with the brand's essence.
Brand Guidelines (Style Guide): Deliver a comprehensive document that outlines how to use visual and verbal brand elements consistently across all mediums.
Brand Launch Planning & Rollout: Your brand is ready to go and your audience can't wait to see it. We'll devise a strategic, phased rollout plan across all relevant platforms and boost your message with marketing & PR campaigns for maximum visibility and quicker return on investment.
Crafting a Strategy, Identity, and Story That Defines Who You Are
BRAND DEVELOPMENT samples
Hotel Zessa, a DoubleTree by Hilton
Property Rebrand
Partnered with ownership group Pacific Hospitality and the Hilton brand team to oversee the entire rebrand the DoubleTree Santa Ana - Orange County and full corresponding market launch. With the goal of market differentiation, the property now serves as a fresh and unique option for visitors to the South Coast Metro and nearby areas.
Citra Bar and Kitchen
Restaurant Rebrand
Within the Hotel Zessa rebrand, a separate project was launched in partnership with the Food & Beverage team to rebrand the hotel restaurant. With a goal of complimenting the hotel's new nod to Orange County's citrus history, the restaurant evolved into a fresh and inviting new space with new craft cocktails and enticing menus. Marketing was elevated across social media and through media relations in order to drive revenues from hotel guests and the local drive market.
The Trailchasers Podcast
Offroad, Overland, and Outdoor Lifestyle
Full development of the brand with the goal of connecting with the off-road, overland, and outdoor lifestyle community. The brand identity and overall message resonated with its target audience for nearly 300 episodes and at multiple major industry events. The show also landed partnerships and sponsorships from global brands in the automotive space including Falken Tire, Nexen Tire and Ironman 4x4.
OTHER SERVICES
